Blog
Practical thinking on retention, deliverability, and the channels that move B2B revenue.
Before a single text reaches a customer, you have to decide what it comes from. 10DLC, toll-free, and short codes each trade cost, speed, and effort differently — and the wrong choice quietly caps your deliverability.
Most people ignore calls from numbers they don't recognize. Branded calling puts your verified name, logo, and reason for calling on the screen before the phone rings — turning a guessing game into a trusted touchpoint.
Consent, sender IDs, quiet hours, and banned content shift the moment a message crosses a border. Send internationally and a campaign that's legal at home can be blocked — or illegal — abroad. Here's the lay of the land, region by region.
Email gives you more numbers than any other channel — and most of them are noise. Here are the metrics worth tracking, what they mean, how to calculate them, and the benchmarks to measure yourself against.
Keeping a customer costs a fraction of winning a new one, and a small lift in retention can swing profit dramatically. Here's a practical playbook of retention strategies, organized by where they fit in the customer lifecycle.
If you send business texts to US customers, A2P 10DLC isn't optional jargon — it's the registration regime that decides whether your messages get delivered or quietly blocked. Here's what it means and how to stay compliant.
The TCPA turns a single non-compliant text into $500–$1,500 of legal exposure — multiplied by every recipient. With new FCC rules on consent now in force, here's what it takes to send SMS in the US without inviting a lawsuit.
Holding subscriber data forever feels safe — it's the opposite. Every record you keep past its purpose is storage cost, breach risk, and regulatory exposure. Here's how long to retain email data, and when to let it go.
The global email marketing industry, valued at $7.5B in 2020, is projected to reach $17.9B by 2027. Staying ahead of emerging trends is key to standing out.
Retention is the foundation of predictable revenue — reducing acquisition costs, lifting lifetime value, and driving repeat purchases and referrals.
Email is a powerful channel, but fraud can compromise trust and revenue. Understanding the risks is essential to a secure, effective program.
With high open rates and instant delivery, SMS offers a direct, efficient way to engage audiences. Here are the benefits that make it worth a place in your mix.