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5 articles tagged “compliance”.
Before a single text reaches a customer, you have to decide what it comes from. 10DLC, toll-free, and short codes each trade cost, speed, and effort differently — and the wrong choice quietly caps your deliverability.
Consent, sender IDs, quiet hours, and banned content shift the moment a message crosses a border. Send internationally and a campaign that's legal at home can be blocked — or illegal — abroad. Here's the lay of the land, region by region.
If you send business texts to US customers, A2P 10DLC isn't optional jargon — it's the registration regime that decides whether your messages get delivered or quietly blocked. Here's what it means and how to stay compliant.
The TCPA turns a single non-compliant text into $500–$1,500 of legal exposure — multiplied by every recipient. With new FCC rules on consent now in force, here's what it takes to send SMS in the US without inviting a lawsuit.
Holding subscriber data forever feels safe — it's the opposite. Every record you keep past its purpose is storage cost, breach risk, and regulatory exposure. Here's how long to retain email data, and when to let it go.