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3 articles tagged “deliverability”.
Before a single text reaches a customer, you have to decide what it comes from. 10DLC, toll-free, and short codes each trade cost, speed, and effort differently — and the wrong choice quietly caps your deliverability.
Most people ignore calls from numbers they don't recognize. Branded calling puts your verified name, logo, and reason for calling on the screen before the phone rings — turning a guessing game into a trusted touchpoint.
If you send business texts to US customers, A2P 10DLC isn't optional jargon — it's the registration regime that decides whether your messages get delivered or quietly blocked. Here's what it means and how to stay compliant.