Tag
4 articles tagged “email marketing”.
Email gives you more numbers than any other channel — and most of them are noise. Here are the metrics worth tracking, what they mean, how to calculate them, and the benchmarks to measure yourself against.
Holding subscriber data forever feels safe — it's the opposite. Every record you keep past its purpose is storage cost, breach risk, and regulatory exposure. Here's how long to retain email data, and when to let it go.
The global email marketing industry, valued at $7.5B in 2020, is projected to reach $17.9B by 2027. Staying ahead of emerging trends is key to standing out.
Email is a powerful channel, but fraud can compromise trust and revenue. Understanding the risks is essential to a secure, effective program.